At the core of SpotMi’s portfolio are its information management capabilities. Information Delivery is best understood by taking two parties and then defining how they share information and interact with each other. One way to understand this is to compare it to social networking; but instead of a person having a relationship with another person or organization, that person has a relationship with the information of another organization, person, or entity. Sometimes it’s easiest to explain this against the back drop of how this is currently handled on the internet (or other networks like cellular, etc.)
Currently, information is shared on a very inefficient basis. Even with all of its evolution, we live in an information world where the information that is presented to us is rarely relevant to us. Most information delivery is precompiled based on very high level guesses of what you might be interested in, or worse, the information is just blasted at you in volume hoping that the sheer volume will eventually lead to something you’re interested in. Even when looking at more sophisticated applications where the organization has some of your historical information, like Amazon guessing on products you might like, or Netflix using viewing profiles to suggest movies you might like, etc., these applications are a far cry from a truly accurate and relevant delivery of information.
Additionally, applications and/or Organizations that obtain your information do so in a very vague and esoteric manner, in many cases using long, verbose on-demand terms and conditions that you are forced to agree to. I think you can agree that most of us have no clue exactly what we’re agreeing to when we accept those agreements, and in most cases they are blanket agreements where you sign away all of your information rights.
There are many reasons for these imperfections. To name a few: Lack of centralized information standards, complexity of capturing behavior, dynamics of capturing how much a person’s life changes, etc., and the list goes on. As processing speeds become more robust, databases embrace big data, application program interfaces become more public and sophisticated, and other trends mature, the writing is on the wall – we are ready for a new mechanism of sending, receiving, and using information. Not only does this new method increase efficacy, efficiency, and even commerce, but is sets a foundation in place the evolution of how we interact with information, yielding other new and exciting innovations to take place in the future.
OK, so now what? Now we can see an amazing part of the innovation at work. Any type of information that is delivered to a User is first channeled through these categories, attributes, and security. So a User may use a portal, similar to a Yahoo or Bing customized homepage. This portal can now provide much more information than just local weather. For example, if the User has kids that play soccer, then information about soccer shoes and equipment that is on sale can display, prior to the season starting. If a User has a serious illness, then information about important developments, treating, and clinical trials relating to the illness will come to the User (opposed to the User searching this out). Even information as simple as local movie listings can sort and/or filter the movies that the User would like, deemphasizing those that are of less interest to the User.
SpotMi’s innovations go far beyond portals. Sites such as Amazon (Your Amazon) can display all types of products that a User needs, when a User needs them, and how a User needs them. Sites / services such as Netflix can create suggested lists of movies / shows that truly reflect a User’s preferences, at every level. A doctor’s office can simply access your profile (at your discretion) to pull down the information you allow – no more forms to fill out at the doctor’s. LinkedIn and Facebook would have access (again at your discretion) to a much more complete and thorough set of life based information, which would allow a plethora of opportunities in making suggestions for relationships, careers, and other social / professional networking activities. Other applications include a customized web and/or mobile searching activities, where the web site is customized for the User based on their life information. This means that when a User lands on (for example) www.walmart.com, the web page may be customized for the User, or another way of looking at this is that websites would no longer be one static web page, there would be different versions for each User that visits. The list goes on and on.
Another key value proposition to keep in mind here is that for the first time, Users and Organizations will have shared information that is truly consented. There are no longer Privacy issues. This is good for the User, since there’s a clear concept of what’s being shared. This is also good for the Organizations, as the information that is obtained will have exponentially higher accuracy and relevancy.
Information Delivery is the nucleus to SpotMi’s innovations, and it may be leveraged on any of the following:
- Commerce transactions
- Mobile devices
- Medical devices
- Web sites
- Industrial devices
- Security devices and operating panels
- VR / Augmented Reality
- Artificial Intelligence
- And more
SpotMi’s capabilities don’t stop here. Another paradigm shift is SpotMi’s ability to bring a new way of exchanging information between individuals and organizations. SpotMi’s design allows the foundation for transacting information. That’s right – selling and buying information.
We hope you enjoy exploring the excitement of SpotMi’s portfolio of capabilities!