It’s recommended to first visit the Information Delivery page before this section.
Anyone that has used a portal knows that the information on the portal is based on parameters entered or by transactions or changes in data. The problem is that a User’s dynamically changing life is not factored into these portals. For example, you can get a listing of local movies, but there’s no determination of what movies the User would like the most or dropping information about movies the User already has seen. Similarly, a portal might show the weather, but it won’t show the weather for an upcoming trip.
Another example, is a portal’s reporting of a User’s stock holdings. That list of stock holdings doesn’t show the actual financial holdings or accumulate all of the User’s financial holdings, and more importantly, the portal isn’t dynamic enough to understand when certain changes occur in the User’s financial holders to shift that part of the portal up into a more visible area so it’s one of the first things a User sees.
To put the importance of such relevance and positioning, think of the same application as financial holdings but in terms of the User’s health. If the User has a terminal form of cancer, this type of structure (along with the other SpotMi innovations) may allow critical global information about new treatments, for that particular type of cancer, to be directly delivered to the User in a way that the User immediately sees the information when it’s available.
This type of dynamic portal is really more than just a portal. This type of application can be used on mobile devices, home screens, appliances, security devices, fuel stations, ATMs, game systems, and any type of interaction that a User has with information.